USEr first! Make your shop great again!
When you have made the last time even an order in your shop? And we do not mean the provisional functionality testing, but a CONSCIOUS order. If you still think about it now, it is unfortunately too long ago. If we do not even know himself exactly, how it is, the customer to be with us, how are we to find, what we could do better and should?!
So step 1: CONSCIOUS test items in frontend
This already leads us to the next question: Why users should just with 
ordered us? What is so special? What added value we offer our customers? What should prevent him from among 10.000² other stores to shop with a similar offer?
Step 2: Find The Special
Also we asked ourselves these questions and following reply found.
